New Romney Ad in Florida Kicks Race for Latino Vote Into High Gear Stressing the theme of the American Dream, Romney's advertisement, titled "Nosotros" ("Us"), says the United States is a nation "donde todo es posible" ("where everything is possible").

It is narrated by the former Massachusetts governor's son Craig Romney, who speaks flawless Spanish in the advertisement.

The advertisement describes Romney as a conservative businessman who believes in the values that, as the press release for it says, "have made our country the greatest nation on earth."

Recent poll results from Florida show Romney with a doubledigit lead among likely GOP voters in the key southern swing state.

Thirtysix percent of the 560 likely GOP voters questioned by Quinnipiac (Conn.) University said they preferred Romney, though more than half (54 percent) said they could still change their minds before Florida's Jan. 31 presidential primary.

Romney emerged the winner in Iowa and New Hampshire, but said he expects a tougher battle in the South Carolina primary, which will be on Jan. 21. has the challenge of walking a fine line between appealing to Latino voters, and portraying himself as the most "true conservative" of the GOP presidential contenders an effort that has included calls by him for a tough, enforcementonly approach to illegal immigration. on Wednesday, the Romney campaign walked that fine line launching the Florida Latinotargeted campaign, while touting on his website the endorsement of Kansas Secretary of State Kris Kobach, the architect of the toughest state immigration laws in the country.

Despite the Quinnipiac poll results, a South Carolina upset for Romney "could shake things up in the Sunshine State," said Peter Brown, the polling institute's assistant director. "Romney could be vulnerable if those voters settle on one candidate."

Also on Wednesday, Republican National Committee (RNC) Chairman Reince Priebus announced a new major effort to engage Latino voters.

"The expanded multifaceted approach to connect with the Hispanic community will include both digital outreach, traditional voter identification, and get out the vote efforts," Priebus said. "Aimed at connecting with the fastest growing demographic, the RNC will place staff on the ground across the country to coordinate the GOP's Hispanic effort as part of a program to make sure Barack Obama moncler uk online is a oneterm president."

"Latinos play an integral role in our communities," he said, "and the Republican Party believes it is essential to involve Latinos at every level of our Party's efforts in 2012."

Both parties actually began their 2012 election Latino outreach campaigns last year in an effort to swing the ever expanding Latino voter base. The Latino population grew to 50.5 million in 2010 from 35.3 moncler uk million in 2000. About 21 million are eligible to vote.


The RNC released television and radio ads geared toward Hispanics in Florida. The ads, dubbed "Change Direction," were part of a series of ads geared toward Latinos. In addition, the RNC blitzed radio stations in New Mexico, Colorado and Nevada, criticizing President Barack Obama on the economy, taxes and unemployment.